Abstract:
IBM ExperienceOne is the new IBM brand for Customer Experience Management. Due to the breadth and depth of the IBM software portfolio, ExperienceOne aims to deliver customer experience capabilities through one platform, whilst leveraging the market leading technologies IBM can bring to bear.At the fore-front of this initiative is the IBM Digital Experience Portfolio, which enables the business to deliver empowering digital experiences to customers, in a seamless and easy way, whilst leveraging what they know about their customers to make the experience personal.This session will outline this initiative and how IBM Digital Experiences leads the pack.