WebSphere

User Group UK

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Title:
Best Practices in Creating Compelling Content and Managing Content for the Business.
Stream:
144
Speakers:
Natalie Richards
Abstract:
Best Practice is difficult to achieve consistently – but technology can help you get there. What obsolete data is on your site? What will be published tomorrow? What is expiring today? Not knowing the answer to these questions means that you might have outdated, incorrect web content on your site that can easily go unnoticed. These inaccuracies, in addition to bottlenecks within your web content production process can cost your business by reducing site effectiveness and brand integrity. Using a combination of technology and customer examples we demonstrate how to answer these questions as well as ensure that your content both is compliant, fresh and compelling.
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