Abstract:
Web 2.0 for Business and IT: New Media and Web Oriented Architectures\n\nIn 2008 Web 2.0 finally moved beyond the world of start-ups and teenagers as Enterprrise organisations started to explore the possibilities it provided to them in two complimentary areas: the use of "New Media" as a communication platform and the use of Web-Oriented Architectures as a faster and more flexible platform for applications. In this session we will explore both areas with examples of the technologies and projects involved. From a business perspective, we see how new media such as gadgets and social applications can be used to reach customers and employees and create new interactions. From a technical perspective, we will show how products and technologies such as AJAX, OSGI, Mashups, REST services, WebSphere and CICS deliver such applications and integrate them with Enterprise applications and data. Finally, we will suggest some concrete first steps that can be taken to explore the different aspects of Web 2.0 - and reasons for choosing which steps to take first.
Bio:
Rick Robinson:
Rick Robinson – Web 2.0 Advocate, IBM Hursley Lab\n\nRick Robinson works as an IT Architect for IBM SWG addressing strategy for emerging technologies. He works with customers and with IBM's product development teams to help them understand and exploit the evolving business and technological impact of technologies such as virtual worlds, pervasive devices and Web 2.0. Prior to this appointment Rick led the SOA and BPM Architecture Practise for IBM Software Services in Europe. Rick is recognised worldwide in IBM as an expert in SOA and Web 2.0, and his work has involved technology strategy, business development, solution architecture, organisational change, engagement management and technical sales.
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